What is Email Marketing and How Does It Work:
What is email marketing and how does it work? In internet marketing, list building refers to gathering email addresses and/or phone numbers from current and potential customers. While the process was quite slow and tedious in the past, these days it can be automatic. In the past, when you gathered emails, you had to respond to them. You had to go to your email account, log in and send a greeting to your new contact.
Obviously, the more new contacts you got, the longer it took you to respond to each one. Today, we have the software, email auto-responders, automated opt-in forms and all sorts of tools that make the process fast, easy and basically automatic. Although there are many different types and brands of software on the market that are used for this purpose.
There are even some free programs that you can find online as well. Having never used the free programs myself, I cannot recommend them. The best advice I can give you is to be sure you are dealing with a reputable company, even if the program is free of charge. There could be viruses or bugs in the software that could damage your computer and end up costing you a lot in the long run. Common features of the good software used in email marketing list building include:
Most good programs also come with an auto-responder and sign-up forms that you can use on your website pages or blogs. The reports included with the better software programs are helpful. They allow you to check the open ratio, which refers to the number of people who actually look at your emails. Now before I continue, I want to go over what is email marketing and how does it work.
What is Email Marketing?
Email marketing is one kind of direct marketing that utilization’s electronic mail as a method for sending business or commercial messages to a group of people or a targeted people. Generally, this includes each email sent to a potential or existing client could be viewed as email marketing.
Do you currently have an online business that isn’t working too well for you? If so, then you should know that you can immediately turn it around with an effective email newsletter in your business. With an email newsletter, you can do a lot of things. This is something that can take you into the online “stardom” within a short period of time. Email marketing is effective for a few reasons. One reason is that you get to promote your offer in front of a targeted prospect multiple and repeated amounts of time.
They say that the average length of contacts that it takes to close a sale is within 7 days. I don’t subscribe to this theory personally though – because it all depends on your niche. While one niche may start seeing sales immediately, another niche could possibly take you weeks or 2 months before you see 1 sale. Nevertheless, a sale is a sale, and you should put your customer into your backend marketing funnel. Backend marketing (selling to existing customers) will account for 80{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} of the profits in your business.
How Does Email Marketing Work?
The simple answer of how does email marketing work is to collect leads and send commercial mail through an autoresponder. However, when it comes to email marketing, there is one main thing that you need to be focused on. That is “list building”. The more targeted leads you get to sign up for your email newsletter, the higher the chances are that someone will buy from you, and buy quickly. You should focus on this like a laser beam. Now don’t try to convolute the process by doing unethical things to grow your list. It won’t work, it will waste your money, and it will waste your time. And all the time you put into doing something unethical or illegal… you could have been building up your internet business in the best manner as possible, all while you profit from your efforts.
There’s no need to do anything deceptive. Just keep the process simple. Generate leads and continue to contact them on a weekly basis. Strive to email them anywhere between every 3-7 days. But obviously depending on the kind of internet business that you run, this interval will vary. You will want to do everything that you can to get people to sign up to your email newsletter. You can lead them to something called a “squeeze page“, you can have an opt-in form on every page of your site, you could do some viral ebook marketing, and you can generate referrals from your list.
The number of ways to generate leads is far and many. When you do generate your leads, don’t email them every day. This is the fastest way to boost your unsubscribe rate. People will get tired of seeing you in their inbox every day and will perceive you as a pest. This is the last thing that you want them to think. So give them time to miss you and your good content, and then email them. Email marketing is a reliable model for boosting sales and earning a nice full-time income on the internet. Anyone who tells you otherwise doesn’t know what they are talking about. Focus on the tips in this lesson, and you will be good to go. Good luck with your email marketing efforts today.
Why Email marketing?
What’s proven to bring in more results than Twitter, Facebook, and every other social media avenue that’s popular at the moment? Email marketing. Direct marketing through email remains to be the most effective means of reaching your customers online. So ignore those lies that you may come across from time to time… “Email marketing is dead.” “Email marketing is too old school.” “No one really reads their emails anyway.” The truth is that in the past year alone, over $100 billion in sales were made courtesy of email. If you want a slice of that pie for your business in 2019, the best way is to build trust and start your email marketing campaign.
- Average 90{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} email user in USA
- Average engagement rate over 20{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64}
- B2B marketer utilize email marketing campaign over 87{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64}
- Return on investment through email marketing over 400{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64}
An exact return on investment can be tracked and has proven to be high when carried out properly. It is significantly cheaper and faster than traditional mail with no printing, addressing or mailing to worry about. Advertisers can reach a substantial amount of email subscribers at the click of a mouse. So on this basis, if you have not considered using this type of Marketing for your business then you need to think again and give it a go, to see how it can be of benefit to your company, and help you build up the customer/client base that you deserve. If you don’t have the time there are plenty of companies out there that will do the work for you.
Is Email Marketing Death?
The death of email marketing has been greatly exaggerated. I’m sure you’ve heard the discussions about the imminent decline of email and the rise of social media. But independent marketing studies suggest that’s just not the case. Let’s see what the data tells us.
- 66{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} prefer email as the #1 marketing communication channel.
- 89.2{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} of marketing managers say email remains as important or more important to their overall marketing strategy compared with two years ago.
- 74{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} of online adults prefer to receive corporate communications via email instead of social media, direct mail, text messaging, or phone. In reality, the outlook for email marketing – with a twist – is stronger and more popular than ever. Integration is the twist.
- In a Strong Mail Marketing Trends Survey, 68{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} of business leaders intend to integrate email marketing with social media.
- And the marketer spends for email marketing (75{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64}) and social media (68{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64}), shows business leaders intend to pursue an integrated approach.
- Social Media Engagement below 1{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} and email marketing engagement above 20{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64}
Benefits of Email Marketing:
Are you using email marketing to promote your business, products or services? If the answer is no, you could be missing out on a massive opportunity to increase your sales or customers. In the Optinmonster researchers estimate that their firms alone spent $102.6 trillion on email marketing in every year and will grow to $126.7 trillion by 2022. These figures tell us that it is a very effective method to increase our business. Email marketing is directly marketing a commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build:
- Loyalty
- Trust
- Increase brand awareness
- Trace customer engagement
- Low cost
Types of Email Marketing:
Generally, There has two types of email marketing:
- Transnational emails
- Direct Emails
Transactional Emails:
Transactional emails are normally triggered by a customer’s action with a company. A triggered transactional message would include purchase or order confirmational emails, email receipts and dropped basket messages. The primary purpose of this type of email is to provide information based on the action that triggered it. But, due to its high open rates, transactional emails are an excellent opportunity to engage with your customers or subscribers with which you might be able to cross-sell or up-sell your products or services. Many Company’s offer transactional email support, which gives you the ability to include promotional messages in the emails.
Direct Emails:
This option involves sending an email to solely communicate a promotional message, for example, a special offer, new product list or sale. Companies usually collect a list of customer emails or they can be rented from companies online.
How to Start Email Marketing:
Email marketing is a valuable tool utilized by internet marketers everywhere. If you’re just starting out with email marketing, here are some tips to help you along the way.
- First, know your purpose. Why are you sending out emails? Is it to get sales, generate leads, build relationships or increase traffic to your website? If you don’t have a goal, you’re doomed to fail. When you know the goals you are trying to achieve, you have the necessary information to construct your emails to get the desired results.
- Create interest. Get your subscribers excited about what you’re offering. This is especially important if you’re trying to get sales, generate leads or increase traffic to a website. Boring emails get deleted.
- Use an autoresponder for creating an optin form.
- Then collect the targeted email address for sending to the right audience. If you send emails targeted to a specific group of people, you’ll get results. Know your audience and email them things they care about. For example, don’t send emails about lipstick to men, send it to women!
- Don’t buy email list while buying may sound like an incredible shortcut method but we did not recommend it.
Also, we don’t prescribe including email address from business cards that you gathered at meetings. Without taking permission to send them your email, your messages are technically spam. Furthermore, it doesn’t serve your business in any case. Individuals who don’t pick in explicitly for your email rundown are not the general user who will purchase from you. Sending them anything at all future a total misuse of your time and cash.
What you need so as to begin the correct way is 1) an Optin structure form and 2) an email campaign service.
How to Improve Google Ranking with Email Marketing:
How many emails you send billion or trillion it does not matter about Google search ranking. But if you send high-quality money making content or informative content link to your readers and if they like it and share on social media more and more times, then Google algorithms noted it as a high social signal. The more social signal you get the more chances to improve Google ranking.
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How to Grow Your Email List?
In the simplest of terms, lead generation is the process of attracting customer leads with the ultimate goal of having them opt into an email list or subscribers list. This technique is especially useful if you are in the network marketing industry wherein the lifeblood of your business greatly depends on how big you can grow your network. But there has another great way to grow your list that is the “lead magnet”.
So, There has two way to grow your email list:
- Lead magnet
- Create optin form into your website
Lead Magnet:
Generating leads is not only useful in network marketing. It can be applied to any type or form of internet business. In fact, you might not know it but you might be generating leads as we speak.
What is Lead Magnet?
A lead magnet is something great that you offer for free in return for an email address. This doesn’t need to cost you anything to make; most of the lead magnets are digital items like eBook, a cheat sheet of tips, PDFs, or video course that you can make yourself without the expense. It is one of the fastest ways to grow a network is by generating as many leads as you can then try to convert them into real customers.
Anyway, here are some of the best techniques when it comes to lead magnet:
- Infographic
- Ebook Writing
- Case Studies
- Coupon
- Free Trial
- Free Demo
- Live Webinar
- Free Consultation
- Video Course
- PDF’s
- Cheat Sheet
By using these eleven well-known lead generation strategies you will attract more customer leads for your online business. I have just written about the ten most used by me in my business. However, there are many more lead generation techniques that are just as effective. With today’s software and technology, the methods for lead generation are becoming more streamlined. It is up to you as a business owner to stay on top of the latest trends to see if they are compatible with your particular business strategies and market. There are many resources and courses to help online marketers tap into the lead generation market effectively.
Opt-in Form:
When it comes to your email marketing campaigns, you have to make sure that they’re responsive. You never want to skimp over this aspect of your internet business because this is where you can experience breakthrough sales in your business in a short period of time. The more leads you have (targeted leads that are)… the more sales and commissions you are likely to get. Opt-in email marketing is something that you will definitely want to do if you want to have the highest chances of success online. In some niches and business industries, people see sales fast with just a small amount of leads. And then in other niches, people see recurring sales once their opt-in email list reaches an amount over 3,000 leads.
What is Opt-in Email Marketing Means:
Opt-in simply means that someone has agreed to enter their contact details into your email newsletter form, and then they will start receiving emails from your via your email autoresponder.
Do you know what an “autoresponder” is? Lol. An “autoresponder” is simply an email program that automatically sends out timely emails to your email newsletter members. Two good ones online are from a site called “Aweber”, and another site called “Getresponse”. They are industry leaders, and both of their interfaces are simple and easy to use.
How to Create Optin Form:
No matter how many people you attract to your email sign up page, you will have to work hard to get them to sign up. Don’t be surprised how hard it may be to get people to subscribe to your email list. People don’t give their email address away unless they are sure they are going to get something of value in exchange. Right, what do we have to do to get visitors to take the plunge and sign up for your newsletter? You must get people to double opt-in so you have proof of there request to join your list. There is no point in getting people to subscribe to your list with a false email address just to get your free gift.
With double opt-in, the potential subscriber won’t even reach your list until they confirm their subscription. Double opt-in is one of the benefits of using a third party autoresponder service. As we need the subscriber to double opt-in, how are we going to get them to sign up? These are some of the ways: Put some thought into how you are going to get visitors to subscribe you need to give them an irresistible offer that they cannot refuse. The better the offer, the more people will take you up on it and the faster your list will build. Building your list is really worthwhile and the more people you can get to join your list the more money you will make.
The Good Optin Form Include:
- Attractive Headline: Write an attractive headline that clearly describes the huge advantage of your lead magnet.
- Helpful and Informative Description: Write a helpful and informative description that clearly brief to the point. As well as utilize bullet points to help the visitor’s eye rapidly check what they will get.
- Appealing visuals: Try to include a picture of the lead magnet (for example a mockup of your products). It helps to boost conversions.
- Simple Form: Don’t attempt to request in excess of a first name and email address. Requesting an excessive amount of data will harm your conversations.
- Compelling Subscribe Button: Ensure to utilize a differentiating shading for your subscribe button, with the goal that it truly flies out on the page. Additionally, use non-generic copy that propels individuals to snap immediately
Email Marketing Service or Autoresponder:
With all of these things ready-to-go, it’s time to start doing some email marketing. You will need a mechanism to help you get as many leads as possible. My favorite way to do this is by leading your visitors to something called a “squeeze page”. A squeeze page is a very small webpage that is strictly designed to capture a lead. When people land on one of these squeeze pages, they typically see a description about a free offer, or a free video, and then enter their name and email address – and then the email marketing funnel/campaign begins. You don’t need the most elaborate squeeze page design to market your business. I’ve had ugly squeeze pages that converted like crazy for me. So don’t break the bank by hiring a web designer to create you a squeeze page.
In fact, there are even some products out there that will create you a great looking squeeze page for you. One good one is called “Aweber”. Email marketing doesn’t have to be hard. When it comes to getting sales, you will want to email your list around every 3 to 4 days. Some people will buy fast, some will buy weeks later, and some will buy months later. Just don’t give up on your list early because those old leads could one day need some assistance that your product or service can deliver.
This is also a great way to boost your email conversion rates. Make sure to do email marketing correctly, and you will see that earning money online isn’t very hard to do. Get a lot of targeted leads, and you will be primed and ready to go. Good luck with your email marketing efforts today.
Aweber:
While MailChimp is a great free tool for building your mailing list, it doesn’t come with any autoresponder features. Most internet marketers rely on Aweber for their autoresponder needs. Aweber has a $1, one month trial. You get all of the benefits of the tool with absolutely no limitations. After your first month, the cost is still less than $20. Aweber has one major edge over Mail Chimp: it can serve as your autoresponder, as well as your regular mailing list software. Both tools offer hundreds of well-designed templates that you can use.
The benefit of using Aweber, though, is that your autoresponder can feed your regular mailing list. When someone signs up for an autoresponder series, they can automatically be entered into your list subscription, too. There is a checkbox that they have to toggle to opt out of the mailing list. The good news, though, is that anyone interested in signing up for your autoresponder series is also going to have an interest in your list. Combine the two by sending out a series of messages over the first two weeks. Maintain a regular publishing schedule of one or two messages per week with your list. During the first two weeks, your new subscribers will receive a total of 18 messages.
They will be well-targeted messages that your subscriber has interest in. It will help build your brand’s awareness, as well as giving additional options for you to sell your products. While you now understand the difference between an email list and an autoresponder email list, you should also see why it makes more sense to work with tools that allow you to implement both.
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Email Suit Pro:
With Email Suite Pro you can create as many lists as you want. As well as you can add unlimited subscribers as you need and email them as frequently as you need… without any extra cost! The cost is unchangeable regardless of how huge your business develops. As you can envision this will spare you a huge amount of cash after some time.
They know that no two lists are the equivalent and that is the reason they give you full opportunity to build your subscriber list as you see fit. Also, you can utilize their mail servers when you convey messages, or you can interface any outsider (3rd party) service like for instance Amazon’s Simple Email Service (SES). This enables you to rapidly adjust, change and open the full benefit capability of your rundowns.
Also, In the event that you are gathering mobile numbers for your leads, you can utilize Email Suit Pro to automatically send the message. These are considerably more powerful than ordinary email and can truly get money to the next level. But if you want to use this service, you have to integrate 3rd party SMS service provider plugin with EMS.
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MailChimp:
They have a free offer, with which you can send up to 10,000 messages every month to 2,000 subscribers. This is uplifting news for individual and small business accounts, as the majority of the features and templates are open on this free plan. MailChimp additionally has pay-as-you-go alternatives, which work out to be less expensive for low-volume customers, while likewise giving you some included additional items, for example, automation and integration opportunity.
GetResponse:
It offers a lot of amazing highlights that have surpassed what most advertisers would anticipate from an email campaign service company. There are plenty of remarkable highlights that make GetResponse emerge, as well as they have landing page creator and the capacity to connect with your contacts through live Webinars. Also, they offer free 30 days marketing plan for 250 subscribers.
Constant Contact
Constant contact offers various service for their customer, all offer added through its email dashboard. When you log in, you’ll be taken to the oversee area where you’ll have the option to:
- Make a new email
- Explore through sent, drafted, automation, scheduled or documented messages
- Email type or campaign type segment
- Also, you can find out specific emails
- As well as you can export your email data.
- You can edit columns as like delivery rate, bounce rate and more.
Compare between Aweber, Mailchimp, Constant Contact and GetResponse:
Multi-Channel List Segmentation:
List segmentation: it’s cacophonous! When you hear a lot of noise about list segmentation in email marketing it turns out to be cacophonous. Isn’t it? It does and thus marketers are aiming to break this rut bringing in innovative breakthroughs in list segmentation. List segmentation like market segmentation refers to subdividing a list along some commonality or kinship. With the advancement in the technology and usage of techniques like adaptive or dynamic content within the email body, it has become imperative to segment an email list according to the geography, distribution channels, price and demographics, time slots and even language.
With a meticulously segmented list, you will be able to gain on the competitors with an enhanced competitive advantage. While geographical list segmentation allows you to segment the list according to the location, language segmentation allows you to put subscribers speaking similar languages in one group, segmentation by demographics allow you to fragment your subscribers based on their age, sex, etc., multi-channel segmentation brings to you altogether a new concept of segmenting the list according to the customer intelligence, channel of marketing and behavioral profiling.
Tracking customer’s footprints!
To achieve multi-channel email list segmentation that focuses on behavior profiling, a bi-directional integration with CRM applications along with multi-channel marketing based on the customer needs and their digital footprints, is imperative. Also, the data gathering should happen in a way that it leaves no stone unturned to gather customer intelligence from across the various channels where a customer is approached for marketing.
Preference centers and survey data might as well be very effective for behavioral profiling and data gathering. Segmenting on the basis of this data will play a crucial role in making your email program a gargantuan success. A few examples of multi-channel email list segmentation are as follows:
- New subscriber
- Preference your product or service
- Most interest part
- Location
- Buying intensity
- Inactivity
- Lead magnet
- Already buy your product
Such segmentation would really be the game changer, particularly for the triggered or event specific email campaigns. With such a specific segmentation your email marketing efforts will be in sync with the other multi-channel promotional methods.
Moving beyond:
Propensity models, personal hobbies & more! Over and above this kind of segmentation, there are techniques like segmenting the list based on the propensity models which uses statistical scorecards to predict the behavior of customers (probability of responding to offers, etc.), personal hobbies and a lot more. Some direct marketers also use advanced software for maintaining the list hygiene and behavioral profiling across the channels.
Making multi-channel list building your social vocation and religiously following it in practice will surely lead to a better sales follow up, well-managed customer management lifecycles, improved email and online reputation, better inbox placements, and the benefits are just beyond words!
5 Steps To Create A Powerful Squeeze/Template Page That Converts 40{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} More!:
A Squeeze Page which can also be known as a “Lead Capture Page” is usually a one-page website designed to achieve one purpose and only one purpose – to squeeze out contact details from the visitor to the website. It is able to do this by raising the curiosity of the person who lands on that page or watching the video on his or her screen. The Squeeze Page must have a definitely focussed call-to-action and must have an opt-in form where the visitors enter their details. Now, your main target is to create a Squeeze page that converts. Follow these Steps to create a powerful converting one.
1. You Need An Autoresponder:
The aim of creating a squeeze page is to build a list. There is no other way to do this without an autoresponder. An autoresponder is that indispensable magic tool that takes care of your mailing problems while you sleep. It first receives those who come in through the squeeze page and continues to send emails as you had already predetermined it to do. You should find one that is easy to use, and gives you the opportunity to create customizable web-forms. It must also allow you to make unlimited marketing campaigns, and on top of that it must provide tracking analytical tools to enable you split-test each of your Squeeze Pages.
2.Call-to-Action.
It is for a great purpose that I said in the beginning that your squeeze page must have an “opt-in form.” Before the visitors can release their all important names and email addresses to your form, there should be a set of convincing and compelling statements which you must provide. That is the “call-to-action.” For example, “Download ‘Our Free Exclusive Report On How to Get 100 Visitors A Day.’ Just enter your details below to download it Instantly.”
3. You Need A “Give Away”:
The internet is has many scam programs of which people are aware. Therefore, for visitors to willingly give their contact details, they need to be “bribed” with a free valuable offer. This can come in the form of an ebook, a software, a video or chapters from a book. This solid free information motivates your visitors to respond to the “call-to-action” to complete the opt-in form. Make sure your e-book or videos are specific to the niche you are promoting.
4. Attention Grabbing Bullets:
Prepare your visitors emotionally. Give some bullet points why they must give their details. About three to five specific advantages about your offer can prepare them for action. These pieces of information must be attention grabbing and niche specific.
5. Graphics.
A picture speaks a thousand words. So make use of graphics to add not only beauty but also to grab more attention. 6. Bonus Point: Asure and reassure your visitors that their email addresses are safe in your hands. Boldly print below the squeeze page something like this: “Your email address will NEVER be given to any 3rd party. I HATE Spam just like You!” Now, take this free eBook to serve as Your Give away
How to Improve Click Through Rate:
Recent research shows that 91{22818c00a7b750be185f543993226ee9eb13263a9c1755b8c3f40ee3c0c01c64} of marketers around the world rated email marketing as the most effective marketing method in 2019. But it takes skill to create a successful email marketing campaign so that your target audience actually opens your email when it hits their e-mail inbox. Here are a few email marketing campaign tips:
1. Always answer this question:
What’s in it for me? People won’t care about your emails unless you tell them why they should. What is so great about what you’re sending them? What can your product or information do for them? These are questions that you need to answer.
2. Write Actionable Subject Line:
Your subject line needs to attract attention. The first rule of your email marketing campaign is to have a subject line that will grab the reader’s attention so that they will want to open the email. Think of it as a headline in a newspaper or advertisement. If it catches your attention, you want to read more.
3. Write Copy That is Easy to Read:
If someone has opened your email because of your interesting subject line, you need to keep their interest. Use short paragraphs with relevant copy and bullet points so that people can quickly scan the content. Use simple, easy to understand language written in short, concise sentences.
4. K.I.S.S. or Keep It Simple Stupid:
Don’t overwhelm your subscribers with lengthy emails. A lengthy email may never get read because people just don’t have the time. Keep your emails short, sweet and to the point.
5. Don’t go over 100-150 characters in width.
When your email goes over that amount of characters, it will sometimes cause that scrolling bar at the bottom of the page. People don’t want to have to waste time scrolling over to read the rest of your email. People like to read from top to bottom, not across.
6. Call to action:
Always, always, always include a call to action whether it’s clicking on a link or buying a product.
7. Make the Links Easy to Follow:
The aim of your email marketing campaign is to encourage your readers to click on a link to a landing page or sales page. Make the links in your text obvious and give readers more than one opportunity to click on them. Use text that has a compelling reason to click on the link and try to avoid just saying ‘click here’.
8. Be Personal:
Your email marketing campaign should be written as if it was going to one person. Always communicate as if speaking directly to your reader. A personalized email marketing campaign will increase click-through rates and open rates. You want to be perceived as their friend and someone who actually cares about them. The secret is to try to engage in the conversation that is already happening in their head and to the more you are able to do this, the more engaging your content will be.
9. Provide Value:
Each time you send an email marketing campaign, you need to think about how the content will benefit your audience. People buy from people, companies, and brands they like and respect. If your only aim is just to just sell stuff and make money, you will not build any relationship with your list and your unsubscribe rate will be very high.
10. Send out your emails in HTML and Plain Text:
This is so very important because some email providers don’t allow HTML emails. Imagine putting all that work into sending out an email that someone couldn’t read.
11. Include an Unsubscribe link:
Don’t forget this! Don’t just forget to include it but make it easy to use. The last thing you want is for people to check your email as spam because they can’t find or use the unsubscribe link.
12. Test it out:
Test out your email before sending it to your entire email list. You want to make sure you didn’t make any errors. If you have links in your email, test those.
13. Consider Using an Autoresponder if You Aren’t Already:
Autoresponders make email marketing very easy. You can set up emails to be sent out at a certain time every day, every other day or every week. There are a lot of options to choose from that make sending out emails a breeze. If you aren’t already utilizing autoresponder, I strongly urge you to sign up for one today.
14. Remove Bad Email Addresses:
When you get the notification that an email address is no longer active, update your list. Don’t waste your time sending to people who aren’t getting your emails.
15. Send often:
Once you’ve compiled your email list, send often to ensure that your subscribers don’t forget you. How often you send is up to you but you want to stay fresh in their minds so keep that in mind when planning. Don’t let yourself get forgotten.
What to Do If YourAutoresponder Messages Are Getting Sent to Your Customers’ Spam Folders:
If you are using autoresponders, your main aim is to get the messages through to your potential or existing customers. The problem is that not all of the companies have the right tools to do that, and if your open and click rates are down, chances are that your messages are not even arriving and meeting people’s eyes. There are, however, some measures you can use to avoid this mishap and increase your conversion, open and click rates almost overnight.
Find out what you must do to ensure that your messages are not ending up in customers’ SPAM folders.
1. Use a Reliable Autoresponder:
There are many autoresponder services offered on the internet, and not all of them use the same server or software. The more “real spam” is sent out from the same server, the more likely it is that your message will be filtered out, too. There are review sites you can check where you can check the delivery rate of the messages before you sign up for an account.
2. Get Permit:
Ensure all beneficiaries have really selected into accepting your messages. (Fill up your optin for to receiving your emails)
3. Check the Spam Rate:
Some autoresponders, like Aweber and GetResponse, among many are providing you an indicator rate on how likely your message is to be filtered out by servers. Listen to the company they know better. Make changes until you get a low score and the graph is green. That is when you are good to send out the broadcast or follow-up autoresponder message.
4. Ask customers to Add You on Their White-list:
If you want to be sure that you have covered everything, you might want to ask your customers and subscribers to add you to the whitelist. That can easily be done on most of the free and paid email providers, but people rarely do that. Give people a good reason to take the time and effort promise them important and useful information in the welcome email.
5. Use Good IP Address:
Send your email from a decent IP address; that is, an IP address that hasn’t been utilized by another person who has sent spam before.
6. Use Verified Domain, Location:
Send messages through verified domain. As well as add your location into your signature section.
7. Avoid SPAM Trigger Words:
There are some words that simply trigger spam filter. These are usually to do with over-promoted programs and products. Avoid implicit words, the words “free”, “get started”, “buy” “discount”, “cash” and even “complimentary”. Using the above phrases in your headline will surely make your autoresponder messages get filtered out and end up in the spam folder.
8. Send the Message to Yourself and Test with Different Providers:
You can test your autoresponder email messages with almost all providers. Some only allow you to send the email to yourself, but others let you use different email addresses. Test the message before sending on various platforms to see if they display correctly and are delivered at all. If you find problems, change the text and headline and try again.
Conclusion:
Email marketing is probably the most used marketing tool on the Internet. This is because it works. But it only works when it is done properly. Following the proven steps of best practice email marketing will help you build a list of people who will open you emails and consider the contents. For this to happen you need to avoid some of the more common mistakes. Don’t be in too much of a hurry spend time on the content of your emails. Make sure they are easy to understand and the message is clear. This means you have to read them through others’ eyes.
Do they say what you want them to say? Will the recipients know what you want them to do? What sort of impression will they get of you? Will they know you genuinely want to help them? Have you used language that might offend some people? Try for a simple, friendly, but businesslike style. You want people to be able to relate to you but you also want them to see you know your business. You should have a thorough knowledge of your niche, so you can show them how you can help them and how your product or service could apply to them.
Don’t be in a hurry to make a sale be careful not to try the hard sell in your first email. Of course you have something to sell – the recipients knows that – but they may not be ready to buy your product or service immediately. In fact, they will not buy from you until they buy you. They will not buy you until they trust you. They want time to get to know you before they seriously consider what you have to offer. This will take a little time.
What to Do?
If it is your first campaign, or the first for a while, it is all about building a relationship, which is building trust. Once you have done this you can write to them with offers but you still cannot take them for granted.
The best marketers stay in touch with their list and continually give them helpful information such as How-To ebooks and videos. One very successful marketer sends freebies to his list on a regular basis, just for being on his list.
He says it is just to say thank you for opening his emails. Needless to say, I always open his emails and read them thoroughly, and so would most people he has written to. This does not mean I buy everything he has to offer, but I do seriously consider them and I do buy some things. So, take it easy. Let the people get to know you and feel comfortable with you. Then, if you offer quality and service, they will gradually buy from you. This is no different to selling in the offline world.
The disadvantage online is you are not face-to-face, so you cannot sell yourself physically. You can only sell yourself through your emails – what you say and how you say it. Spend time on them so you can present yourself in the best possible light.
Do you understand what is email marketing and how does it work? If not, leave your comment. Here is a free course “what to write” for yours, download this PDF file.